Posts filed in entertainment

Smoke and mirrors…

Or is it all branded entertainment? Whatta finish to 2008! This month alone, we’ve seen: Barack Obama choose churchman Rick Warren to give the inauguration invocation, which promptly sent Barney Frank and other diehard supporters into heartbreak Bernard Madoff, prominent trader and ahem… traitor, get caught for allegedly masterminding a $50 billion Ponzi scheme among A-listers, which also appears to have further unhinged yet more shaky ground in New York City’s real estate and financial… read more »

What’s your policy?

Taking on advertising responsibility–and doing it right. Imagine yourself being outspent 5 to 1 by your competitors and realizing your customers’ perception of your brand is simply wrong, name recognition zilch, and then to boot, you’re in a category that’s hardly considered sexy. Buying insurance is not a top-of-mind issue for many (although it should be more than ever these days). However, one insurance company was able to build a unique campaign that turned all… read more »

Virgin and Entourage – a match made from up above?

The boys are back–and navigating uncharted territory. Ok. It comes as no surprise to “Entourage” fans that Medellin gets passed over at Cannes, which sends our hero Vince (Adrien Grenier) into seclusion—in true Hollywood form—on a remote island to repair his fallen ego with booze and babes… but getting to watch it all happen while on a romp from JFK to Las Vegas? How much fun can a girl (or boy) take? For the launch… read more »

Don’t fear the screwtop!

Or the wine in the box? About two years ago, I went to a Dave Matthew’s concert at the Hollywood Bowl. Bottles were verboten, wine or otherwise, but they did have some vino on offer for purchase. It was typical—my usual splurge was going for $88. So to be economical, I went red, opting for the Frei Brothers Pinot Noir at $46. Then, adding insult to injury, I watched them uncork that baby and dump… read more »

Aren’t we over Apple’s apologies?

Nope, not yet… I woke up the other morning to an email Apple sent out to its universe of users, gifting MobileMe subscribers with a free 60 days of service to make up for recent outages and poor performance. I quote: “We know that MobileMe’s launch has not been our finest hour, and we truly appreciate your patience as we turn this around.” As they’ve shown time and again, apologies work and Apple’s brand keeps… read more »

Dell means business–and not business as usual

Ad Age: A new A&E reality series is bringing the makeover to the boardroom. On “We Mean Business,” a technology expert, an interior designer and “Apprentice” winner Bill Rancic try to give flagging companies a new lease on life. Computer manufacturer Dell has signed on for an eight-episode integration that includes product placement and branded content on A&E’s web site as well as a Dell microsite. Branding today’s business no longer means static anything –… read more »

OMG! Gossip Girls… “Nasty”

Surprise, surprise. CW gets slapped for hitting below the belt with its “nasty” advertising. Again. “It really reeks of desperation,” said Melissa Henson, director of communications and public education for the group. The network’s decision to “position the show in opposition to the Parents Television Council speaks both to the trouble they’ve had attracting a decent-sized audience for the program and the fact that they have had to sort of cling to an image of… read more »

Democrats going for the gold!

Will Obama’s $5 Million Olympic media buy pay off? Did you catch this branding move? Ad Age reports, “In the first significant network TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.” Beijing Olympics—worldwide event, plus unprecedented exposure to one billion Chinese, no small feat in a global economy. The advertiser line-up… read more »

“Sex and the City” bags it BIG!

Jam-packed with hair-raising fumbles, tear-jerking saves and the glamest of brands –– they’re calling “Sex and the City” the “Super Bowl” for women. And boy, did it score BIG. The long awaited sequel movie to the original HBO series opened this weekend grossing an unexpected $55.7 million (according to Variety — the best opening ever for an R-rated comedy). This win will no doubt add extra padding and lining to many folks Gucci-like wallets and… read more »

What we are watching

Yesterday, I attended the “What we watch” segment of the New York Times third annual “Sunday with the Magazine.” It was hosted by the magazines quirky media columnist, Virginia Heffernan, and featured Bravo TV’s President Lauren Zalaznick, “Project Runway” fashion guru Tim Gunn and “Top Chefs” judge Gail Simmons. Needless to say it was a delightful hour as Bravo is having a banner year (for some it’s the new HBO), having captured a niche for… read more »