Posts filed in branding

John Mayer. Raw, but real.

I’m guessing that by now, you’re familiar with John Mayer’s infamous interview in Playboy Magazine. Yes, the one in which he refers to Jessica Simpson as “crack cocaine”, coins the phrase “sexual napalm” and confesses to a lusty addiction to pornography. Mayer, in the same unfiltered style, is now hard at work on his “apology” tour, rationalizing some of those “overshares,” as well as asking us not to think of him as another  “a**hole…” Personally, I… read more »

Wall Street bailouts for Haiti, anyone?

Haiti. <Sigh.> Horror of horrors indeed. And yet it’s humbling moments like this that seem to unify us as a nation and bring out the best in us (well, most of us). Despite the recessionary environment, pledges of food, supplies, and money keep pouring in—from celebrities, companies, and citizens alike—across the country and globe to provide Haiti with the help its residents most desperately need. George Clooney, naturally, is co-producing the Hope for Haiti telethon, (co-hosted with Wyclef… read more »

NBC, are you with Coco… or not?

Well, there you have it… the drama NBC primetime has been missing. Another rendition of The Biggest Loser—without the skyrocketing Nielsen ratings or the fab new body, that is. We now know that the experiment by NBC President and CEO Jeff Zucker to move Jay Leno from a successful, lucrative late-night time slot to a one-hour primetime one normally dedicated to drama was a mistake. The related financial gamble—that the cheaper cost of producing talk programming would outweigh any potential drop in… read more »

Gwyneth Paltrow “nourishes” us?

Are you familiar with GOOP? It’s a newsletter put out by Academy Award-winning actress, Gwyenth Paltrow, in which she aims to share bits and pieces from her extraordinary life. “I have this incredible, lucky, unique life where I’ve gotten to travel all over the place and so I started to acquire all of this information. I thought this would be a fun, creative way to share it,” she says. That’s lovely indeed, just like Goop’s… read more »

M&M’s feed more than a craving

Who says that fashion, eco-friendliness, positive social change, and financial growth don’t mix? I was in the M&M’s Flagship shop in Times Square hunting for a trinket that would satisfy the insatiable appetite of a chocolate fanatic and was pleasantly surprised to find one that would feed more than a craving––Mitz handbags. Started back in 2003, Mitz is a cooperative in Mexico City that creates job opportunities for its community by transforming recycled plastics of… read more »

Tavi–she’s not your average tween

This style rookie has recently caught the attention of Rodarte and Target, and will apparently pen a column for Bazaar as in Harper’s––as in for adults. Is this a good thing?

The trouble with Tiger

The recent revelations of Tiger’s shenanigans have revealed a side of his brand persona that is a far cry from the one that has taken shape organically since he turned pro in 1996, the quintessentially American success story that won him the endorsements of many. His perceived image of strength, precision, and sportsmanship has earned multi-millions—through paid corporate sponsorships (with Gillette, Gatorade, and Nike, among many others) and private donations for his foundation. So the question is,… read more »

eBay “pops up” on 57th

The unobservant or incurious shopper could easily mistake eBay’s lavish storefront on 57th Street, parked next door to Bergdorf’s and a stone’s throw away from Apple on 5th, for its NYC corporate headquarters. However, this “pop-up” storefront—filled to the brim with personal shoppers, samples of eBay’s current inventory and spanking brand-new Apple iMac’s for your use—will help both buyer and seller through the online bidding experience. Part of a 12-city national tour, eBay’s successful pop-up retail venture is… read more »

Quaker… Sow boy sow!

Go Humans Go is the rallying cry from Quaker Oats new campaign. The endeavor represents the first time PepsiCo has marketed its entire whole grain product line underneath one centralized theme.  The campaign’s premise is to present oats as a super grain that helps humans harness internal power to do good for themselves, others and their communities. Not only is Quaker Oats a great staple for a healthy diet, it’s seemingly a healthy model for… read more »

If BG were a Brand Boy…

“If I were a boy, even just for a day, I roll out of bed in the morning and throw on what I wanted and go…”––from “If I were a boy,” a popular song by Beyonce (a.k.a. SASHA FIERCE). If Brand Girl were a Brand Boy, even for a day, she would roll out of bed in the morning and say what she wanted––and she’d be Jon Stewart. It doesn’t quite work as a pop-song… read more »