Why can’t a guy be as reliable as a Mercedes?


Would life not be easier?

I’ve met many men who look the part and talk the part and even act the part – for a week. Take, for example, the tango partner who rented the top-floor suite at the Soho Grand hotel… wooed me with international trips and dinners at Bouley… and then ran out of gas once we were several time zones apart. The reason we invest in brands like Mercedes is not only for the short trips; it’s for the incredible crash-protection and the long-term allure and durability.The right man, like the right Mercedes, knows that although you might have to pull off the road for a little service every now and then, once you’re back on the road, it’s smooth sailing.

Filed: boys, branding, rants, social activities

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