Brand Girl - Savvy Commentary on Social and Branding Trends

Big Brothers Big Sisters of America (BBBS) is one of those fortunate non-profit brands whose allure matches that of Nike—in that pretty much everyone wants to be seen running with a pair. For much of its 100 years of service, BBBS has been blessed with an army of volunteers that supply it with the manpower to fuel its programs and enough corporate sponsors to keep its operations flush with cash. However, few sponsoring organizations have… read more »

Bristol Palin, part of the now infamous Sarah Palin household, was recently featured in a new anti-pregnancy, public-service announcement (PSA) launched by The Candie’s Foundation. Neil Cole, CEO of the Candie’s fashion brand, launched The Candie’s Foundation in 2001 after discovering that raising awareness about the consequences of teen pregnancy was an issues niche that is severely underserved by corporate America. Since then, a string of celebrities—from Beyoncé, Ciara, and Jenny McCarthy to Vanessa Minnillo,… read more »

The recent revelations of Tiger’s shenanigans have revealed a side of his brand persona that is a far cry from the one that has taken shape organically since he turned pro in 1996, the quintessentially American success story that won him the endorsements of many. His perceived image of strength, precision, and sportsmanship has earned multi-millions—through paid corporate sponsorships (with Gillette, Gatorade, and Nike, among many others) and private donations for his foundation. So the question is,… read more »