eBay “pops up” on 57th

eBayThe unobservant or incurious shopper could easily mistake eBay’s lavish storefront on 57th Street, parked next door to Bergdorf’s and a stone’s throw away from Apple on 5th, for its NYC corporate headquarters. However, this “pop-up” storefront—filled to the brim with personal shoppers, samples of eBay’s current inventory and spanking brand-new Apple iMac’s for your use—will help both buyer and seller through the online bidding experience. Part of a 12-city national tour, eBay’s successful pop-up retail venture is the latest strategy being used to bring the “eBay experience” alive, just in time for the holidays. Whether browsing or buying, act fast… it’s only operating for nine short days. www.ebayholiday.com

Filed: branding

Tagged: , ,

No Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.